This is probably the most pertinent SEO interview question you’ll be asked…

Almost everyone uses Google to search for products and services. Searchers trust the results of a Google search, so much so, less than 5% of people bother to check page 2 of the search results.

By having your business at the top of the search results you allow people who are interested in your product or services to find your business.

If that’s your website or business that means making more sales without high marketing costs.